Though our culture has a problem with it, play and free time is extremely important to creative success. Work ethic is important but everyone needs to step away from their work every once in a while, especially in advertising. Neurologists believe that creative thinking occurs better when one is not thinking about it because of a shift in brain waves. "Getting work done without even trying" is a more efficient way to work and causes a lot less stress. I feel, the more fun you are having and the more you are communicating within a positive atmosphere, the better work you will produce.
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