Every single city is a brand. Branding is extremely important to attract residents and tourists to help build a city and help the economy. New Jersey's brand has been forming more lately thanks to the reality television show "Jersey Shore". So everyone thinks the Snookis and Situations are annoying and can not possibly be good for Jersey right? Actually... "Jersey Shore" brings tons of attention to the city and seaside is hit with mobs of tourists which really helps out local businesses and the economy. Not saying the reputation still doesn't...well...suck. But, publicity is publicity and Jersey is being hit way harder than before the show. I do feel that Jersey needs to work on gaining more positive buzz as well that might clean up the image but for now people are recognizing the Guido stomping ground.
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