Last year, Doritos had an interactive, haunted-house-type of game that got heavy traffic of teenage users. More chips were bought during that span then other months. It was a genius idea that scares Doritos' fans and causes crazy buzz. This year, the same thing applies. Doritos opened up the Asylum 626 to give a scare that promotes Doritos. This time, they are taking advantage of all their social media options. The more the user offers to share like their Facebook and Twitter, the more personalized the experience will be. Afraid? You will be. Oh... and it's only open from 6pm-6am.
Great interactive advertising Doritos!
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