Toyota's Social Network Racer

So Toyota comes out with a game where you race their new car around a track that is made up of your name. Sounds like a stretch to reach the consumer on a personal level right? Wait. The 3D flash game takes  photos and data from Facebook to customize signs, billboards, and other surrounding items. After gaining points, you could win a trip to Japan to see the concept car. Hey Toyota, after spending hours and hours on racing cars on the computer, how about giving the winner a car... Anyway, it is a nice try to use this more personal approach which I am beginning to see more and more across the internet. It will not be long before people start complaining on the issue of privacy but, while you can gain information from consumers and form a more personal experience, take advantage. Search it on facebook and check it out!

https://apps.facebook.com/socialnetworkracer/